Custom Software – Business Advantage

So, you run a business that is not unique. This might be a local business where there are several other similar businesses competing for your customers.
Perhaps you run a large corporate company, such as a financial services organisation. Again you face the same problem as the small business, there are other corporate trying their best to steal your customers.
The fittest and most agile company will survive. The company that can change according to the needs of the customers will thrive.
The business that knows what the customer needs and provides it should continue to be profitable.
Another way to survive is to provide the same service as your competitor but you can do so at a lower cost due to efficiencies within you company.
You can have custom software created for your business that helps you provide some of the things outlined above.
Without knowing your exact business, I cannot be very specific about the sort of things that you could do to differentiate your business from your competitors. Here are a few general ideas just to get you thinking.
You run a small car servicing garage. How about individually emailing your customers a few weeks before their service is due. This would make you stand out and be different. OK you could do this manually, but custom software could automate most of the process.
Large corporate companies usually have a large amount of information stored in databases but fail to use the data to find trends, weaknesses and potential new business areas. It is simple to use bespoke software to tap into this data and give you a huge advantage over your competitors.
You don’t have to think big. There are many small things that you can do to help improve the efficiency of your company.
If your employees still have to fill in a paper form to claim expenses, then it’s definitely time that you investigated how custom software could help you. This is a very simple example, but it all contributes to providing an efficiently run company. A follow on from this is that when you have the data in a computer you will be able to analyse it and find where there are other inefficiencies.
I have worked in several large companies and it is amazing how many still receive data and information in paper form and they have to re-enter it into their system. Also the reverse occurs of not being able to handle data that is being provided electronically by your partners.
How about setting up systems where customers tell you what is wrong with your current products or services. They also tell you exactly what they want.